Diamond Supply Co.
Nick and Rick slowly but surely managed to build a brand with a wide range of skateboard hardware and accessories (bearings, screws) and mainly apparel. The fan base has found its brand thanks to interesting designs and full commitment to quality production. Diamond has not only been popular with skateboarders but also with street fashion lovers. The break came in 2005, when Nicka approached people from Nike Skateboarding to design their signature Nike SB Dunk series for them. They quickly became one of the most sought after sneakers at all. A year later, Diamond opened a flagship store in Los Angeles, and a few years later he opened stores in San Francisco and New York. He is currently collaborating with a number of artists and dozens of riders who co-create the aesthetics and authenticity of the brand.