EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.Men's sunglasses Electric
Men's sunglasses are not only a fashion accessory, but also an essential accessory during the summer months because they protect against the harmful effects of sunlight. When choosing glasses, look at the appearance and type of construction (nowadays retro sunglasses, sunglasses pilots or so-called round lenons are popular), which you should primarely like and they should also fit well, but first of all you should care about whether lenses are equipped with ultraviolet radiation protection or polarizing properties. Most glasses at Swis-shop.cz are equipped with a UV 400 filter. Sunglasses are made of metallic materials that are harder, but more luxurious, or hardened plastics that excel in lightness while maintaining strength. Glasses can then be classical, matte or mirrored. Choose from a selection of leading world-renowned manufacturers.
Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
