EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.
Ski goggles Electric
It is not possible to go on the slope without ski goggles. Whether because of snow, unpleasant wind, falling snow or sunshine. Top ski goggles really represent the fundamental part of ski equipment. They protect you from the above-mentioned sharp sun rays, even those reflecting from the snow, the falling snow and the ice, and also against dangerous ultraviolet UV radiation, which is very strong in winter in the mountains due to the shorter distance to the sun. They also greatly help overall safety on the slope by improving brightness, removing glares, helping with impaired visibility, and thus generally improving the sharpness and balance of vision at high speeds so that the surroundings can be seen more clearly. Nowadays, the ski goggles look great and can be selected in a variety of designs. When choosing, pay close attention to the viewing area and choose either pieces meant for worse or clear visibility.
Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
