In addition to Quiksilver and Rip Curl, Billabong is currently one of the largest producers of surfer and surfer products. In addition to typical bathing shorts (so-called boradshorts), swimsuits or even neoprens, Billabong also focuses on traditional apparel. That's why you can buy an iconic wool sweater, backpacks, shorts, caps and other accessories. The essential features of the brand as such are the use of premium materials and the loyalty of surfer culture. Billabong began in 1973 with the bathing shorts that Gordon Merchant himself designed and made at home and sold them to the local surf shops through which they came to the surfers themselves. They soon found out that his shorts' stamina was several times higher than the others. Merchant reached her with the triple seam technique. This fact soon shrieked and Merchants started to search for themselves, many of whom came under Merchant's sponsors' wings. In the 1980s, Billabong shorts were available across Australia, during the 1990s the brand expanded to New Zealand, Japan, or South Africa. At the beginning of the new millennium Billabong is available in most countries of the world.