Brand was established by pair of celebrities, namely Pat Tenore and Conan Hayes, both surfers from sunny Hawaii, in 1999. This is why the company's policy is closely related to the surfing world, representing a team of the best riders in the world (Bruce Irons, Kala Alexander, Sage Erickson and others). Over time, the RVCA has taken root in other areas of action sports. Skateboarding represents a team with great names (Andrew Reynolds, Curren Caples or Greyson Fletcher), but also small ones (Kader Sylla). RVCA also supports MMA fighters or Jiu Jitsu Fighters. The artists' initiative also created the Artists Network Program (ANP) project, which brings together athletes and artists and tries to find each one's own individuality. Very close to ANP's platform for street art, graffiti and painting in general.