Neff focuses on the young population, particularly in using a wide variety of pastel colors. The goal is ubiquitous fun and life so typical of youth. Neff themselves also understand themselves as a creative and young brand. Shaun Neff, the founder himself, asks how to describe Neff says: "We are like a giant automaton on rabbits that spits into the world with immense flavors they taste great." At Neff, they do not focus on one specific category of clothing or purely on one sport, but on the contrary, it is a brand of multisport and multicultural. Today, the brand is still growing, for which it also owes a great deal of special collections that quickly became popular with customers - a special collection with Disney, the Simpsons, or artists such as Snoop Dogg, Deadmaus5, Wiz Khalifa and Kate Upton. Mottem is the slogan "Forever Fun"!