Nixon was founded in 1997 in California by Andy Laats (Burton Snowboards snowboard manufacturer) and Chad DiNenna (TransWorld Media Worker). Their reason for branding was simple - they could not find watches that would reflect their lifestyle. From the very beginning, it focuses mainly on lifestyle products for young people. She has grown gradually as a brand associated with surfing, skateboarding and snowboarding. The rapidly growing popularity of the brand has ensured that today Nixon is sold in more than 80 countries around the world.