A key moment for the success of Nike SB has been to create a professional skateboarding team of riders. Among the first to start with Nike SB was Paul Rodriguez, who signed the 2004 branding contract. A year later, Nike SB's signature Paul Rodriguez Zoom Air Low was released, which was a great success. Another mistake is 2009, when Eric Koston joined the team, today a virtually legendary rider whose video Debacle has become very popular. The next decade of the 21st century is especially marked by Stefan Janoski's models, which helped Nike SB to achieve a strong position in the field of skateboarding and skateboarding as well as in street fashion, as shoes are also a very popular issue among non-skateboarders. The basic characteristics of the Nike SB include top quality and long stamina and minimalist design ensured by the iconic Nike hook.