To bring RIDE closer to people in snowboarding and skateboarding, in 1994 he released a series of outerwear and streetwear clothing under the brand name Cappel Clothing. Today is the line of hi-tec series that phenomenally combines street fashion and functional use of clothing, and its name has changed to RIDE Snowboards Outerwear. In 1995, RIDE launched other brand affairs, including preston branding. With RIDE, Preston Bindings has become one of the most popular bindings on the market. Today Preston is again part of the RIDE brand name RIDE Bindings. In the same year, RIDE began to produce snowboard boots that have a number of awards from snowboard specialists. Today they can boast revolutionary technologies and features such as In2grated design with Body Active inserts or extremely low weight. 1995 was a year of breaks, as RIDE bought one of the world's most respected snowboard manufacturers - Thermal Snowboards this year. Today, all divisions are working together to deliver the world's best snowboards with many technological advances - including Cleave Edge ™, Slimewalls® or carbon fiber Carbon Array. Currently, RIDE is located in Seattle, Washington.