EUR
The Electric brand was founded in 2000 by Kip Arnette, Bruce Beach and Mike Carter after many years of experience in designing, producing spectacles and marketing. Electric, these are above all premium premium sun, snowboard and new and dioptric glasses. The collection is supplemented every year with men's, women's and children's clothing with accessories.
Snowboards Electric
Trust in the hands of professionals and people who live in winter sports. Swis-shop.cz is an online store full of snowboard equipment for all fans of winter sports and ski and snowboard brands. And of course not just for them. If you were fascinated by the world of extreme sports, or if you just like fashion with these sports affected, you are right here. Here's the best stuff for you. The so-called core ones, that is, the signs of what are inherently connected with this culture, even those that may not have such a resounding name, but are no less of a good quality. In the snowboard equipment category, you can find well-sorted snowboards for men and women, hardware equipment such as snb bindings, boots, helmets or snb protectors in general, men's and women's snowboard and ski wear, accessories and accessories for snowboards and skis and much more. Choose from our extensive offer of home-made heat, and take full advantage of the equipment and preparedness in the winter on the slope.Electric is defined by the iconic Volt logo and is deeply rooted in action sports, music and fashion. Electric team consists of celebrities such as the legendary Peter Line or X-Games Gold: Andreas Wiig, Jamie Anderson, and Tanner Rainville. Electric lives by seeing "The Future is NOW" so GO GO VOLT and it's Right Right Now! One of the most significant present of today's Electric is the character of Eric Crane. He began his career in 1993 as a graphic designer and advertising specialist at Arnette Optics. Thanks to his fervor, he quickly became a prominent figure in action sports, and in 1998 he joined Astro Studios in San Francisco. Two years later, Eric designed Electric's identity and held the brand until 2003. In 2007, Eric moved to Nixon as Global Vice President of Product Design to become CEO six years later. In 2016, Eric Crane bought the Electric brand from the Kering Group and is currently the owner of the brand, which also marks the direction of the brand.
