The 69Slam brand has grown from an aquatic environment, but is also a full-featured modern lifestyle brand that focuses on fun lingerie, swimwear, apparel and other fashion accessories. The brand changed its identity in 2013, when it underwent a complete rebranding including a new logo. This is what impersonates the modernity, authenticity and playfulness that everyone in the Shlam believes. At the same time it is a symbol of a little insanity, youth and all possible celebrations, such as the celebration of life. At present, the 69Slam brand with the motto "PLAYLOUD!" sells in more than 50 countries and is one of the most popular brands among young people.