Colour Wear is a Swedish lifestyle brand that was founded quite recently in 2010. Sweden is not just the place where we have emerged, but also the place that influences us in the trends. That's why we try to express specific Swedish trends in fashion and design in Color Wear designs and apparel. Clothes is a connecting bridge between outdoor apparel, urban culture and technical clothing. We want our products to inspire across generations, social environments and cultures. This is also helped by our culturally diverse team of athletes and lifestyle enthusiasts.