It is hardly possible to look at the more significant skate brand of the 1990s and the beginning of the new millennium than the éS. An absolute hit, for example, was a video called menikmati, which became an absolute classic in 2000 and is still cited as a video that triggered an entirely new era of skateboarding video edits. However, in 2012, the brand has been wiped out for two years because of its competitors' brands, which grew faster than they had anticipated. Two years later, however, he came back in full strength, with his iconic models of skateboarding boots and new technologies. Brand still owns world champion in freestyle skateboarding Pierre André Senizergues, who is also responsible for Sole Tech for ethnies and emerica.